NJ Group is a boutique food class that specialises in providing one of the best dining experiences (The NJ Dining Experience) to its patrons through a conceptualised and forward-looking modus operandi.
Being established in the colourful year of 1997, the company has since touched on numerous key areas of the Singapore F&B industry and even went on to be recognised (and certified) by a significant number of important government organisations such as the Health Promotion Board (HPB) and Enterprise Singapore (ESG).
This is done so with merely a few platforms under the wing of NJ Group. Although not covering every nooks and crannies of this little red dot, these eateries are planted at prominent locations from within the “island”: From the head at Changi Business Park (Cali, Park Avenue Changi) to the heart at Cali, Ascott Raffles Place and finally, the tail being situated at Bouna Vista (Cali, Park Avenue Rochester). To top it all off, the catering and event service is available for private events in any preferred venue.
Regardless of the settings, it is definite that any guest can expect a consistent (yet unique) sense of indulgence and belonging when it is stamped with the NJ Group seal of approval. This is also known as the ‘NJ Dining Experience’, from the method that the food was prepared to how it is served, no details were spared in the process of offering a dining experience that is second to none. This is not only for the sake of branding, but to touch on the emotional facet of any guests, through the unique and unforgettable experience.
One example of this is the adoption of COBIE, the Friendly Food Butler. Launched in 2017 in the humble branch of Cali, Park Avenue Rochester, this friendly droid serves the fusion of technological innovation and culinary satisfaction on a platter, to the guests on the table, and even in a hotel room (automated room service). It is noteworthy to mention that this helper was a sensation, and was featured extensively in various distinguished channels such as National Geographic, Primetime Asia, The Straits Times, Channel 8, as well as international coverage via Sky News Australia.
After all, the main objective of NJ Group is not only to provide good food and service but to continuously explore revolutionary ways in which guests are strapped in for every step of the culinary journey.
To further emphasise on this and looking at the NJ Group logo, it is made out of 4 E’s to represent the enthusiastic effort and energy to create enjoyable and easy experiences for everyone (customers, employees, and community) every day; A.K.A “Everything Easy for Everyone Everyday”